Hey Girlie!
Quick stat that'll make you go "Girl, huh?"
Women-led crowdfunding campaigns have a 69.5% success rate vs 61.5% for men.
But the reason makes me think ‘duhhh of course, we about that!’.
It's not because we're better at spreadsheets or more organized (which, we probably are 😅).
It's because we're naturally good at what crowdfunding actually rewards — storytelling, community, and being real.
Let me cook. →
On todays P* Slap:
Why the crowd wants us women
How it works + real proof
Our unfair advantage: Why emotional language wins
Founder raised £400k+ in 35 days after 7 months chasing VC’s
Crowd Is Not VC
This is the difference:
VCs ask: "What are your margins? Your CAC? Your burn rate? blah blah blah"
Crowdfunding backers ask: "Do I believe in you? Will this improve my life? Does this align with my values?"
These are completely different questions.
And which one would you prefer to be asked ?
Why Women are the Grandmaster at Storytelling
Research shows female founders use more emotional and inclusive language in our pitches.
No Ego, No Manipulation just ‘Relatability’
We’re not selling a spreadsheet.
It’s like you’re inviting people into a movement they know and actually want to be part of.
Data Proof:
Women set lower financial targets
BUT get higher average pledges per backer ($87 vs $83 for men)
Women-led campaigns in the UK & USA hit 26% success rate vs 20% for men
Women build ongoing relationships with backers
(they stay engaged long after the campaign ends)
The Authenticity Advantage
FYI: Crowdfunding is NOT about convincing strangers to give you money!
It's about energising people who already believe in you.
If you’re a woman, you get this intuitively!
We build community.
We listen.
We iterate based on feedback.
That's why women-led campaigns outperform in sectors traditionally dominated by men (even in tech).
Things Crowdfunding Backers Want
1. Connection: They want to know the person behind the product/business
2. Mission: They want to support something bigger than themselves
3. Transparency: They want honesty about the challenges (not just the wins)
Most men-focused pitches skip #1 and #2 entirely and go straight to "Look at our fancy tech stack wooo!"
You can win by just... staying YOU.
Founder Raise Spotlight:
Sukhi Jutla — MarketOrders
Sukhi spent 8 months in VC meetings.
Same feedback every single time:
"Why are you different from competitors?"
"What's your unfair advantage?"
"Your margins aren't good enough."
"Your market isn't big enough."
"Your team is too small."
By month 7, she was exhausted.
Then she tried something different.
She listed MarketOrders on Crowdcube.
What Changed
When she switched from pitching investors to speaking to actual customers, everything flipped.
VCs wanted: CAC, LTV, churn rates, market size projections
Crowdfunding backers wanted: "Why do YOU personally care about this problem?"
So Sukhi rewrote her entire pitch.
Not around the financial opportunity.
Around the problem she'd actually lived.
She worked in SME hospitality.
She seen restaurant owners struggle with inventory chaos.
She watched restaurants fail because of operational mess, not bad food.
Sukhi raised £439,000 from 500+ backers on Crowdcube in 35 days.
Nope her financials didn’t change.
Her team didn’t get bigger.
She stopped trying to impress investors and started inviting people into the solution.
What She Learned
"The crowd rewards authenticity. VCs reward traction.
With crowdfunding, I could prove traction AND stay true to my mission. I didn't have to compromise on who I am to raise capital."
Her Advice for You
"Stop asking 'How do I convince someone to give me money?' Start asking 'Who has this problem and would love to be part of the solution?' Those people become your backers, your customers, your advocates. That's the actual win."
Sukhi's Campaign Stats:
💰 Amount Raised: £439,000
📊 Platform: Crowdcube
👥 Backers: 500+
⏱️ Time to Funded: 35 days
🚀 Current Status: Scaling based on backer feedback
Where to Find Sukhi:
MarketOrders Website
LinkedIn: Sukhi Jutla
Stop trying to sound like a ‘Basic’ founder. Your crowd is waiting for your Energy & Purpose now !
See you next week,
